Espresso communication is a company with more than one string in its bow. It specializes in communications and marketing, translation and editing, and content creation. It is in this last area that Hubelia brought its expertise to bear.
A large portion of the content published by Espresso is done on a platform that uses algorithms and artificial intelligence to determine what readers want to see. Hubelia developed a “counter Artificial Intelligence” that gives Espresso a better understanding of the parameters the content aggregator uses to choose the content published on its webpage. Thus, Espresso can both create content that is always relevant to the content aggregator and "recycle" old content for which the algorithms seem to have an appetite.