Espresso
Development, security and hosting
Context
Espresso communication is a company with more than one string in its bow. It specializes in communications and marketing, translation and editing, and content creation. It is in this last area that Hubelia brought its expertise to bear.
Client
Espresso communication is a company with more than one string in its bow. It specializes in communications and marketing, translation and editing, and content creation. It is in this last area that Hubelia brought its expertise to bear.
Expertise required
Development
Ambitions
Innovate
Results
A large portion of the content published by Espresso is done on a platform that uses algorithms and artificial intelligence to determine readers' tastes. Hubelia therefore developed a "counter Artificial Intelligence" that now allows Espresso to better understand the parameters on which the content aggregator bases its choices published on its web page. Thus, Espresso can both create content that is always relevant for the content aggregator and also allows it to "recycle" already published content for which the algorithms still seem to have an appetite.
See the following realization